Dan Gillmor

Google Power

Google is pointing from its home page today to a page about World Tuberculosis Day and that, in turn, points to the Stop TB Partnership, a nonprofit organization. A worthy cause, and good for Google for pointing to it.

Consider the power of this endorsement. I suspect that with this single link, Google is channeling more money to the organizations that want to end TB than the sum of all their previous campaigns. This is power of a breathtaking kind.