Journalism watcher and professor Jay Rosen’s “How to be literate in what’s changing journalism” is a solid list of things tomorrow’s journalists will need to understand, and in many cases adopt. As he wisely does in his PressThink posts, Jay asks at the end what he’s missing.
From my perspective, there’s one more major element that every journalist, today and tomorrow, truly needs to grasp and deal with: who’s in control.
The answer, increasingly: Not us.
I’ve written many times in recent years about the dangers we face as a society as centralized entities, primarily governments and corporations, are taking control of the Internet away from those of us who use technology from the edges of the network of networks. The promise of the Net, and of the personal devices that emerged starting with the PC, was a radically decentralized system of computing and communications. Conversations and innovation, in that system, started and thrived at the networks’ edges, not in the center.
Some vital functions are being recentralized, through technological developments and political fiat. Governments that feel threatened by technology increasingly use our devices and systems to spy on us, and much worse.
In many cases, governments act (read: are paid) to protect legacy industries that loathe the liberty that technology can spark. Industries like Hollywood push harder and harder for laws giving them the authority to determine what innovations will emerge, especially if these breakthroughs threaten legacy business models that no longer make sense in a networked arena.
Meanwhile, corporate centralization is burning through the ecosystem. Facebook and Google, in particular, have taken control of wide swaths of the Internet’s key functions. Facebook is becoming what amounts to an alternative Internet — literally so in some countries where mobile dominates — and its growing power over content, along with Google’s search dominance, should worry everyone. (Jay alludes to this in his first point, I should note.)
That centralization may pale next to what telecommunications carriers are attempting: control over how information moves in and across our networks. In the U.S. wired-Internet market, local duopolies of cable and phone companies — the cable companies are effectively monopolies when it comes to actual broadband, not the pathetic imitation that phone-line DSL service provides — are insisting on the right to decide what bits of information get delivered to our devices in what order and at what speed, or whether they get delivered at all. Mobile service is completely deregulated on this score. Federal regulators, claiming the opposite, give the carriers more and more power, and the FCC’s pathetic mutterings about restricting carrier dominance tell us network neutrality is on its last legs.
All of the above trends are relevant to journalism. Which is why journalists need to understand at least these key points (among many others in this context):
- Carrier dominance is the ultimate in media consolidation. If they get away with their power play, they will determine almost everyone’s future in the media world. They will decide which content, and to some degree which innovation, lives or dies.
- Facebook and Google — with Twitter looming on the horizon — are not just incredibly powerful and ubiquitous platforms. They are competitors for advertising, eyeballs and time. Journalists who use Facebook to promote their material — or, with supreme stupidity, as a host for their material — are also feeding a beast that intends to consume them.
- Government surveillance and censorship are acts of control that threaten all serious journalism.
- The Copyright Cartel’s efforts to restrict deployment of technology that threatens traditional business models is a threat to all innovation of the future.
Again, Jay is entirely right to push journalists to understand the items he mentions. It’s a great list. I hope he’ll add “who’s in control” as another.