Archive for the “Media” Category

I’ve been a fan of Salon since the day it started, and a paying subscriber as long as the company has offered that option. If you visit Salon often, you already know why.

So I’m delighted to be bringing some of my blogging there, including many of the items I’d normally be posting here. My arrangement with Salon gives them exclusive access for one week to new posts, after which they’ll appear here — as always, under a Creative Commons license from this site.

Here’s my first post.

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Look here for a deeper explanation of my new Mediactive project.


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Sad news: The Wall Street Journal’s John Wilke has died at age 54.

John Wilke worked at the Journal for two decades, and did some of the best reporting on how business and politics merge in unhealthy ways.

My own connection to him was tangential but memorable. In the 1990s, when I was writing about technology and business, and raising a continual stink about the predatory ways of Microsoft, the Journal seemed disgracefully in the tank for the software company and its lawbreaking leaders. (I don’t think they actually were in the tank; my guess is that they fell victim to the syndrome that often leads reporters to unwittingly go too easy on the people they cover, for fear of losing access.)

Then came the federal antitrust lawsuit, and Wilke — the Washington reporter who covered antitrust — eagerly jumped into the fray.

The more he read the documents available in the case (which were also available to the Journal’s Microsoft reporters in Seattle), he told me one day on the phone, the more excited he got at the amazing story he was covering. He couldn’t believe the stuff the company had been doing, and he wrote by far the Journal’s best coverage of the company and its behavior.

This wasn’t the only excellent work he did by any means. His tenacity and talent were well-known, and will be much missed.

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I’ll be speaking next Tuesday at lunchtime at the Berkman Center. Topic (and link for RSVP):

Mediactive: Why media consumers, not just creators, need to be active users.

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I’ll be speaking at the Where 2.0 conference next month in San Jose, about journalists are using, and can use, location-related products and services. The talk is called Where Does Journalism Go?

You can get a 25 percent discount by using this code — whr09rdr — when registering.

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UPDATED

It’s hardly surprising when someone fires back at a harsh critic of his or her employer’s competence and/or ethics. But when that someone is superstar New York Times columnist Thomas L. Friedman, and the return fire takes the form, in part, of “Fuck you,” it raises a few eyebrows — and makes you wonder about a broader hubris.

The exchange in question came yesterday at the Freedom to Connect conference, a gathering in suburban Washington where people discuss issues related to data networking and the information revolution. Friedman’s keynote talk was all about his latest book and touched on the conference theme only briefly during the Q&A.

He’d already dropped the F-bomb at the start of his talk (in a WTF mode) when he noticed the conference back-channel discussion scrolling by on a stage-monitor screen. Later, during the Q&A, he was asked to comment on a question posted there that challenged the Times’ credibility in a fairly general and nasty way.

He began, appropriately, by saying that yes, the paper makes mistakes. But then he offered what sounded like a more heart-felt response, the above-noted “fuck you,” winning applause from some but certainly not all or (by my estimate) even a majority of the audience.

Friedman had my sympathy in some ways. It’s hard to sit there and take abuse, even though pundits dish it out for a living to people who have thicker skins than all but a tiny minority of journalists. (I’ve fired back at some folks on my various blogs over the years, even ones written as part of newspaper gigs, but always remembered that there were lines I wouldn’t cross in that professional venue or, short of the most extreme provocation, in any situation.)

Yes, the question he’d been asked was shallow and accusatory — and yet absolutely reasonable in several key respects. The Times (I own stock in the company) is a great institution that does absolutely vital work. But it has had to answer, and not always persuasively, for its own grotesque lapses — not least, in recent history, the Jayson Blair and Judith Miller scandals — and Friedman himself has hardly been a pundit whose pronouncements are infallible or, on some issues, even mostly correct in retrospect. His self-involvement isn’t off the charts, meanwhile, but it’s plainly strong.

So while understandable, his arrogant retort reflected more than merely the self-assurance of a pundit who’s won multiple Pulitzer prizes, has penned best-selling books and gives speeches around the globe promoting his viewpoints. It was entirely illustrative of his newspaper’s famous confidence, which more often than it should bleeds into hubris and outright arrogance.

Saying “Fuck you” didn’t make him more authoritative. It diminished him.

UPDATE: Friedman sent the following (very slightly edited) to a Freedom-to-Connect mail list, and gave me permission to repost it here:

To those who understood where I was coming from, thanks. To those who didn’t, thanks also. We should all learn from our critics.

I believe passionately in the New York Times, a place I have worked at my whole adult life. Lord knows, it has made its mistakes. Which newspaper or blogger hasn’t? But I believe that when it is at its best it plays a vitally important role in our democracy, and flippant, denigrating remarks about it, at a time when it is in economic peril and our country desperately needs serious journalism to sort through this crisis, struck me as deeply unserious.

That said, when I’m trying to make a point, especially a heartfelt one, and my choice of words ends up getting in the way of that point — even if for just one person — then I chose the wrong words. So thanks to all for a great discussion and a learning afternoon.

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The Washington Post does an excellent story on torture during the Bush administration but, in the cowardly way that the paper has done all along, refuses to use the word “torture” forthrightly. It is not “harsh interrogation methods,” as the Post insists on saying, along with so many all other media organizations that are equally cowardly.

It is torture. Period.

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In two weeks it’ll be 10 years since Andy Grove’s on-stage conversation at an annual meeting of the American Society of Newspaper Editors, in which he warned the industry of its impending financial meltdown. He wasn’t the first to warn, and hardly the last. But the degree to which he was ignored remains instructive, and sad.

Anyway, here’s what he said (excerpted from the transcript):

You’re where Intel was three years before the roof fell in on us. You’re heading toward a strategic inflection point, and three years from now, maybe, it’s going to be obvious. Things like newsprint giving you a little bit of a lift, a little bit of a hand, are going to run their course. You’re going to be in a profit squeeze, and it’s going to be a very, very difficult time, more difficult to adjust later. All of this sets up what to do. You have to ask what your microprocessor is in the Intel analogy. What is it that you can do for me as a reader that the Web pages or online coverage can’t do? I indicated what my preference is. I’m looking for depth. I’m looking for interpretation, and please don’t give me length instead of depth. A lot of magazine coverage does that. They think they’re deep when they give you a six-page article, and they’re just long.

From a publisher’s standpoint, there’s going to be huge push and pull. This requires more money at a time when margins are going to be under attack. Interpretation requires time and requires research and requires feet on the street, people on the phones calling, studying, going to the library, probably at a time when you’re financially being pulled in the other direction. And my history of the technology industry is you cannot save yourself out of a strategic inflection point. You can save yourself deeper into the morass that you’re heading to, but you can only invest your way out of it, and I really wonder how many people who are in charge of the business processes of journalism understand that.

Two notes:

1. ASNE asked Google CEO Eric Schmidt to keynote this year’s meeting.

2. I don’t know if he accepted, but the meeting was canceled.

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I’m guest-blogging this week ande next at the wonderful BoingBoing site. See ya..

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Accepting an award from Arizona State University’s Walter Cronkite School for Journalism & Mass Communication several months ago, former PBS NewsHour host Robert McNeil called journalism education probably “the best general education that an American citizen can get” today.

Perhaps he was playing to his audience, at least to a degree. Many other kinds of undergraduate degree programs could lay claim to a similar value; a strong liberal arts degree, no matter what the major, has great value. Still, there’s no doubt that a journalism degree, done right, is an excellent foundation for a student’s future.

Even if McNeil overstated the case, however, his words should inspire journalism educators to ponder their role in a world where these programs’ traditional reason for being is increasingly murky.

Our raison d’etre is open to question largely because the employment pipeline of the past, a progression leading from school to jobs in media and related industries, is (at best) in jeopardy. Yet journalism education could and should have a long and even prosperous life ahead — if its practitioners make some fundamental shifts.

Some of the shifts are already under way, especially in how journalism educators do their jobs. The Cronkite School, where I’m teaching, is one of many journalism programs aiming to be part of the 21st Century. The school understands at its core that digital technology has transformed the practice, though we hope not the principles, of the craft. This is welcome, if overdue; if newspapers have adapted fitfully to the collision of technology and media, journalism schools as a group may have been even slower.

But that recognition, while valuable, isn’t nearly enough. Journalism educators should be in the vanguard of an absolutely essential shift for society at large: helping our students, and people in our larger communities, to navigate and manage the myriad information streams of a media-saturated world.

We need to help them understand why they need to become activists as consumers — by taking more responsibility for the quality of what they consume, in large part by becoming more critical thinkers. And they need to understand their emerging role as creators of media.

In both cases, as consumers and creators, we start with principles.

For media consumers:

• Be Skeptical
• Exercise Judgement
• Open Your Mind
• Keep Asking Questions
• Learn Media Techniques

For media creators (after incorporating the above):

• Be Thorough
• Get it Right
• Insist on Fairness
• Think Independently
• Be Transparent, Demand Transparency

(See this recent paper, part of the Media Re:public project at Harvard’s Berkman Center for Internet & Society, where I’m a Fellow, for a fairly lengthy description of the principles and an explanation of why I believe they’re important.)

The principles underpin everything I believe about modern media consumption in general — entertainment being the major exception — and journalism in particular. Especially for the creators of media, they add up to being honorable.

If the principles are the foundation, the practices and tactics are an evolving superstructure. Journalism education needs to deal with both.

This applies not just to students studying the practice of journalism. The same issues are roiling public relations and advertising, the teaching of which is often housed in schools of journalism and communications. Not surprisingly, because modern commerce has been so much about selling things, those industries have been considerably more innovative, in the professional ranks, than journalism in recent years. Key leaders in advertising and PR are surely making their needs clear to educators, and one suspects getting results.

As noted above, journalism schools are starting to embrace digital technologies in their work with students who plan to enter traditional media. Too few are helping students understand that they may well have to invent their own jobs, however, much less helping them do so.

Still, the experiments are growing in number, in scope and in potential. What’s more, they’re involving not just newcomers to the journalism education ranks, but faculty members who’ve been on the job for some time. The News21 Initiative, funded by two major foundations, is an example. We’re working on entrepreneurship as a core mission, and so is Jeff Jarvis at City University of New York, among others. Rich Gordon at Northwestern University’s Medill School is helping computer science students understand the value of journalism, and how they can help create tomorrow’s version. And so on.

But I keep coming back to the issue(s) that should trouble anyone who cares about the future of self-governed societies. We’re not turning out the critical thinkers we need in a time when that skill has never been so important, particularly when the avalanche of data — some of it bogus and much of it irrelevant — has never been so difficult to handle.

One experiment, at State University of New York’s Stony Book campus, is notable. Howard Schneider is leading another foundation-funded program (so many of these are, raising an interesting question that I won’t go into here) that aims to make better news consumers and critical thinkers of all students, not just those enrolled in journalism courses. This goes only part of the way to what I’d like to see in journalism education, but it’s a very useful start.

Where would I take it, if I ran a journalism school? I’d start, again, with the principles listed above, and rework the how-to part of the curriculum to be more digital (that is, media-agnostic) and entrepreneurially focused.

I’d also direct the alumni relations director to find out who attended the journalism program and then went onto great things in non-journalistic fields. To the extent that McNeil is correct about our offering such a useful program for students of all kinds, surely we’ll find plenty of accomplished graduates in other professions and crafts. Take a look at the Cronkite School’s “Alumni Hall of Fame” — a listing, begun in 1993, largely comprised of former students who are now employed by traditional media organizations. They are all worthy honorees. Sixteen years from now, I hope, this list will offer a much broader cross-section of affiliations.

Then, tackling the media activism challenge, my colleagues and I would:

  • Persuade the president of the university that every student on the campus should learn them before graduating, preferably during freshman year.
  • Create a program for people in the community, starting with teachers. We should be seeing every student take a basic media activist course at every level of education — not just college, but also grade, middle, and high school.
  • Offer that program to concerned parents who feel overwhelmed by the media deluge themselves. Children especially need to learn to be independent thinkers and not take for granted that what they see, hear, or read is necessarily true or real.
  • Provide for-fee training to communicators who work in major local institutions, such as PR and marketing folks from private companies, governmental organizations and others. If they could be persuaded that the principles matter, they might offer the public less BS and more reality, and they’d be better off for the exercise.
  • Try to enlist another vital player in this effort: local media. The traditional journalism organizations should be making this a core part of their missions, but haven’t yet realized why, namely that their own trust in the community would almost certainly rise if they helped people understand these principles — not to mention the enormous value of truly engaging the audience in the journalism itself. New media entrants would benefit, too, if they embraced the principles of media activism to produce higher quality work and deepen their own conversations with their communities of geography and interest.

Community efforts would, of course, include training of citizen journalists to understand and apply the principles and best practices, and helping new entrants in local media find business models. Sometimes the business models will be for-profit; others will be not-for-profit.

That will likely mean partnering with other parts of campuses — business schools, engineering/computer science, design and more — to be an essential community-wide resource for the future of local media. Ambitious? Sure, but imagine what we could all accomplish.

All this suggests a considerably broader mission for journalism schools and programs than the one they’ve had in the past. We’re not the only ones who can do this, but we may be among the best equipped. If we don’t, someone else will.

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