(Note: This is adapted from a Thanksgiving Day editorial I wrote many years ago at the Detroit Free Press and later updated in my San Jose Mercury News column.)

Thanksgiving, my favorite holiday, invites us to pause and remember our blessings. It’s also an annual reminder that, as a friend once reminded me, the world needs more pilgrims and fewer turkeys.

The pilgrims I admire take risks. They embark on journeys to new, unfamiliar, and often unfriendly places, with vision transcending fear. But that isn’t all. Their staying power and moral convictions take them far beyond the self-obsessed hunger for wealth and power–and willingness to poison our public discourse–that infects our nation at the highest levels and threatens to bring down the republic.

Because people are complicated, we can be turkeys one moment and pilgrims the next. History tells us that America’s colonial pilgrims weren’t uniformly admirable (to put it mildly) in their deeds or motives. And human nature hasn’t changed.

So as the more fortunate among us give thanks for our bounty this week — as Thanksgiving Day’s culinary surplus gives way to the holiday season’s commercial excess — let’s honor our own good fortune by reminding ourselves of the best in others.

I revere my small town’s teachers and librarians, who spread knowledge through the community. They believe in the power of words, of learning, of discovery. They are pilgrims.

I am humbled by the people who work for relatively low pay, and sometimes at great personal risk, to bring the truth to their communities via a craft–journalism–that we have never needed more. They, too, are pilgrims.

I admire the activists who see a better America, and work every day to create it, than the cruel nation so many of our leaders have fostered over the years. They are guiding us on a national pilgrimage toward real justice.

A friend who died several decades ago built a successful business and then went into public service. Early in his political career he pretty much insisted that if you were poor it was your own fault, period. Holding power helped him understand otherwise. A conservative Republican–back before “conservative” had been twisted into its current status of right-wing extremist–he never stopped trusting that the free market would erase poverty in the long term. But he realized that the rest of us, as volunteers and through our government, had to help in the meantime. He was a pilgrim.

In the Bay Area, where I live, the behavior of some famous technology people might lead you to believe that the tech world has vastly more turkeys than pilgrims. No question, the field has attracted more than its share of both — reflecting its intense, creative style. Silicon Valley does everything in excess, so why not this? But our tech companies’ worst behavior is now intertwined with our national turmoil, and their leaders have barely begun to recognize their culpability. Some of them are in desperate need of pilgrimages of their own.

At times I fear that America, awash in anger, pettiness, greed, smugness, and deceit, has all but lost its sense of exploration, wonder, and justice. But I always come back to the pilgrims who refuse to accept the way things are, who reject pure grasping and complacence, and who are leading us to better places.

My table will overflow with bounty this Thursday. I’m grateful beyond words for my life of relative comfort, for my opportunity to constantly explore and learn.

I hope to sustain this pilgrimage for life, for justice. And as America celebrates Thanksgiving Day, 2018, I wish the same for you.

Yesterday we launched our new initiative at ASU’s Cronkite School, the News Co/Lab. In a post then I explained its genesis, initial funder, and first on-the-ground project, working with the McClatchy news group and three of the communities it serves.

Today I’m thrilled to say that the News Integrity Initiative (NII) at City University of New York’s Graduate School of Journalism has awarded us a $300,000 grant to help build out News Co/Lab and support that pilot project.

Like the launch funding, this has emerged in part from the “News Literacy Working Group” meeting last March in Phoenix. Over the past few months, we’ve had long and detailed conversations with NII’s Jeff Jarvis and Molly DeAguiar about what we intend to do and how we plan to make it happen. Their questions sharpened our thinking and will make our projects better, and I thank them for that.

Please note the remarkably diverse grantees and projects NII is funding (they will be doing much more in coming months and beyond). I know many of the people involved in those efforts, and share their commitment — like NII’s — to a better information ecosystem. As I said yesterday, none of us, individually, has the answer or answers. Together, collectively, we will make a difference.

Pixabay

Some news: Arizona State University’s Cronkite School has launched News Co/Lab, a collaborative lab aimed at creating, testing, and promoting innovations that will help make the news ecosystem more robust and valuable for all participants.

Before I tell you more about what we’ll be doing, and who are initial partners will be, some background:</span>Last March, I asked this question: Could we find ways to make media/news literacy universal?

The question, which sounded simple, contained a universe of complexity. But the issues that sparked it went to the heart of what it means to be a Digital Age participant in civic, economic, and cultural life.

By the end of 2016 it became clear to anyone paying attention that misinformation, a perpetual problem in our media ecosystem, had become a crisis. The rise of social media and its split-second posting/sharing culture had given malicious actors their most powerful platform in history. With a few notable exceptions, traditional  journalism was eroding. Fierce competition, especially from online platforms boasting enormous scale and efficiency, was undermining the business model. The journalism craft’s longstanding flaws (including, far too often, institutional arrogance) had undermined the public’s trust. Ambitious and already powerful people around the world were doing their best to poison the public even more against journalism and the whole idea of truth; their power and ambitions were best served through spreading confusion or outright lies, no matter what damage that did to our ability to make decisions based on reality.

No one disagrees that a key response to this barrage of badness must be to improve our information supply. But in recent times, in my view, we’ve paid too little attention to the demand side of the equation.

Supply and demand were never entirely separate before the Internet arrived. Now, given the ubiquity of creative tools and access to information–combined with “Big Data,” algorithmic targeting, AI, filter bubbles, and sharing–they are more deeply intertwined.

In this environment, even as we upgrade our information sources, we have to upgrade ourselves–as users of media who consume, create, share, and collaborate in our endlessly complex ecosystem. And we have to find ways to do this at scale–reaching as many people as possible to help them, above all, to be critical thinkers who would use media with integrity.

In that context last March, Facebook and Arizona State University’s Walter Cronkite School of Journalism and Mass Communication convened a News Literacy Working Group.” Over a long weekend, we gathered an amazing group from around the world — experts in news/media literacy, journalists, technologists, researchers, funders, and more. My challenge to them was to think of ways we could make news literacy scale, and I suggested that we needed, in particular, a commitment to do this from educators, journalists, and technology platforms. One participant, my friend Jeff Jarvis from City University of New York, thought we should frame the issue in a much wider way than viewing it through the lens of that subset of media literacy we call news literacy. Others had their own ideas on a) what was wrong; and b) how we might address it. We thrashed through some of the issues and came up with a long list of ideas. It was an amazing three days.

Since then, the emergency hasn’t abated. On some levels, it’s vastly worse. But a lot is happening in the media world to at least begin to understand what’s happening, what’s at stake, and how we can collectively work to counteract the worst effects of the misinformation poison.

We’ve been doing what we can at ASU, with courses, training, and more. With News Co/Lab (we’re pronouncing it “collab”), we hope to go much deeper, but in targeted ways. I’ll be shifting my time to focus on the lab as its founding director. Facebook is our initial sponsor; more on that below.

We’ll be working mostly in and around the place where supply meets demand. We want to collaborate with anyone–teachers, journalists, librarians, technologists, civic leaders, among others–who shares our goals and wants to work on this. We have no intention of duplicating what others are already doing well. We want to help them do more of it.

To that end, our collaborative lab will start off with a scan of the emerging best practices from the many organizations already doing great work in the areas where we’ll focus. One thing we’re certain to learn: There’s much more work ahead. The nation’s (and the world’s) struggles with literacies of all kinds–civic, digital, media, news, and more–are well documented.

Our first on-the-ground project goes to the foundation of journalism: local news and information. We’ll be working with newsrooms and the communities they serve, to collaborate on experiments that increase transparency, engagement, mutual understanding, and respect.

Our media industry launch partner for that project is McClatchy. This makes me happy for several reasons. While McClatchy has suffered as much as any company in the local news business as it tries to make the wrenching transition from print to digital, its leadership and its journalists haven’t lost sight of the service component of what they do. The first McClatchy community where we’ll work will be Kansas City, where I worked for the Kansas City Star* early in my journalism career.

We also have an in-house partner, of course: Cronkite News. It’s the news arm of Arizona Public Broadcasting, and is part of the Cronkite School. It produces news for a variety of platforms, including a superb evening newscast for Arizona residents, and has bureaus in Washington and California. The students and faculty of Cronkite News are constantly experimenting, and we’ll be working with them to broaden their (and our) horizons even more, again aimed at creating deeper connections with the community.

There’s more coming from the lab, and we’ll be telling you about it in the days and weeks ahead. We’re beyond jazzed to be getting this initiative off the ground.

Which brings me back to our launch sponsor: Facebook. The News Co/Lab emerged from that March weekend and the subsequent conversations with people at the company and elsewhere. Facebook faces challenges for all kinds of reasons, but I’m convinced that the people I’ve worked with there are sincere in their wish to help solve the hugely difficult information-ecosystem problems we face individually, in our communities, in our companies and other institutions, and in nations around the world.

A special word of thanks to Áine Kerr, whose unbounded energy, commitment, and goodwill made her a joy to work with over these months. I wish her the absolute best as she heads back to her home in Dublin to co-found a news startup called Neva Labs. She’s earned the goodwill of news people, who will miss her in the post she’s so ably filled at Facebook. She has been part of a collaborative team there. I’m confident that her Facebook Journalism Project colleagues intend to push these kinds of projects forward, and more than hopeful that the people they work for share that commitment.

I also need to say, and this seems like the right place, that my relationship with Facebook over the years has been…complicated. As I said in March, I have longstanding and deep misgivings about Facebook’s (and Google’s and other giant platforms) overwhelming dominance in the media world–not to mention the troubling issues that stem from centralization in general. I don’t plan to stop talking about that, nor offering advice to journalists and Internet users in general on how to navigate toward a future where they, not the people running highly centralized technology platforms, control their own destinies. I’ll keep pushing the platforms to use their reach to help “upgrade us.”

But for all the disagreements, we agree on some vital goals. And to achieve those, I’m glad to collaborate. My participation may not sit well with some people, and I respect that. But I’m comfortable with this decision.

Finally, none of this would be happening were it not for my ASU colleagues. Eric Newton, the Cronkite School’s head of innovation, is the lab’s co-founder; we’ve collaborated on putting it together, and he’ll be working with me, staff, and partners as we proceed. The behind-the-scenes folks at the school, in development, legal, and other areas, routinely handle things that are out of my depth. And Dean Chris Callahan has been, as always, consistently strong and helpful along the way.

So much is happening now in the news ecosystem. Our lab will be among a host of new and existing efforts to make things better. None of us, individually, has the answer or answers. But we have ideas and energy, and an abiding belief in the value of reliable information in a world that so desperately needs it.

Individually, we will make some dents in the problem. Together, we will make a difference.

*I worked for the Kansas City Times, which was the Star‘s sister paper and was later folded into the Star.)

(Photo: Pixabay)

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I’m happy to say I’ve signed a contract with MIT Press for my next book, tentatively entitled Permission Taken: Recapturing Control of Our Own Technology and Communication. This has been bubbling up in my mind, though not enough from my word processor, for a long time. Now it’s on, and there’s a deadline. It’ll be part of a series edited by my longtime friend and colleague David Weinberger.

I’m especially glad that the book will be done in an open-access format, meaning that it will be available much more widely than traditional publishing normally permits. More details on that to come…

News Literacy Working Group — Initial Thoughts

Can we make it un-cool to spread other people’s lies on social media? Should Facebook, Google, SnapChat, and Twitter embed tools of truth in their users’ feeds? Should journalists be vastly more transparent about how they operate? Should every public school be required to help kids learn how to be critical thinkers, and use media with integrity?

I’d answer Yes to all of those questions. And I suspect the same would be true for many if not most of the people who came to a remarkable meeting last weekend in Phoenix.

The occasion was a “News Literacy Working Group” at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. The meeting, co-convened by Facebook and ASU, brought together about 50 people from education, technology, philanthropy, and journalism. Our goal, as the group’s name suggests, was to look hard at media/news literacy’s role in the digital age — and come up with serious ideas on how to deal with an emergency situation.

What’s the emergency? It stems from the realities of democratized media and communications. As media consumers and creators, we’re blessed with a staggering array of information sources. We can know more about things we care about than ever before. But some of what we see, and what too many of us share, is bogus — often deliberately so by people whose motives are profits or ideology, or both. And we’ve seen in recent months the poisonous effect the deceitful minority are having on public discourse and knowledge.

How can we respond? One way, in the fabled marketplace of ideas, is to upgrade our supply of journalism — a never-ending need.

But this is, in my mind, at least as much a demand problem: upgrading ourselves as active users of media, not just passive consumers. While supply and demand were both on our weekend agenda — and are intertwined in an age of social media — we were there to focus primarily on the latter.

I’m somewhat constrained by “Chatham House Rules” in what I can say here. These rules, which are widely used at meetings, basically prohibit me from saying who was there (without specific permission) or attributing what they said (also unless I have specific permission). But I can give you a flavor of what happened, and some details.

For me, the linchpin was to get people from the different sectors (e.g. education, tech, journalism, etc.) into the same room. This extended to some of the breakout groups, and it gave people an opportunity to look beyond their own specialties for cross-disciplinary approaches.

All kinds of ideas and recommendations emerged. We sorted them out in several overlapping categories, including a) educational needs; b) journalists’ role; c) technology’s role; d) what research needs to be done; and e) how to put this more firmly in the policy agenda and public consciousness.

I won’t go into detail on each of those, though I plan to expand on key thoughts in subsequent posts. Rather, after comparing notes with my colleague Eric Newton, here’s a short list of ideas that struck me as most immediately intriguing (again, among many others, and not in any particular order):

  • Get state legislatures to require media/news literacy in school curricula. (One suggestion was for the tech platforms to use a small part of their already-massive lobbying budgets to push for this.)
  • Come up with tools that help media users instantly get a much better idea of the context of what they’re looking at: metadata and more to be clearer on whether this or that piece of content deserves trust. A lot is already going on in this arena, but I heard several fascinating new approaches that I’ll talk more about later on.
  • Get the platforms to embed information about how things work. An example was auto-complete, which is a mystery to most people. The platform companies shouldn’t do this entirely on their own, several people said (and I agree); it should be a collaboration to give it more credibility.
  • Find ways to help media organizations embed media/news literacy into their own work. I’m still baffled, and beyond disappointed, that the journalism industry has abjectly failed to do this despite the obvious evidence that being leaders in media/news literacy would have engendered more trust from their audiences. One approach to begin to repair the damage, which I strongly favor, is to be much more transparent about what, how, and why they do their work.
  • Take a page from the anti-smoking campaign that has led to major improvement in public health, at least related to tobacco-caused illnesses, and create a campaign to make it un-cool to spread BS. We have tons of data from that campaign on what works, and what doesn’t. If we can enlist Hollywood, hip-hop stars, and other notables in this, we can do it.
  • Do much more research. We need to know better how deceit starts and spreads in all kinds of media, especially online; how what works and what doesn’t work in news literacy; how people actually use media (as opposed to how they say they do); and much more. A recurring theme, especially among researchers and journalists, was leaning on the platforms — especially Facebook — to open up their all-important data sets to researchers. (This will be a major challenge, to put it mildly, because for the big tech companies the data sets are pretty much the keys to the kingdoms. Without their help, however, research will be at best incomplete.)
  • Embed news literacy tools and training directly into the platforms. As I’ve said before, this is the one I think could have the greatest impact since we need scale. But it’s also a significant product change, more than a tweak, and I doubt it’ll happen soon in any major way.
  • Launch a “moonshot” that aims to give everyone kids and adults — the tools and skills they need to navigate our increasingly complex information ecosystem. This would be great, but only if there are serious resources involved.
  • We don’t only need to come up with new ideas. We should help the people who’ve been in the trenches in the media/news literacy fields to do more of it, and learn from their experiences.
  • Look outside the U.S., because this is a global problem. (The tech companies may know this better than anyone.)
  • In general, collaborate like crazy. I think we did some last weekend, and we can do way, way more.

Mea culpa regarding important one element of the gathering: We didn’t have remotely enough cultural and political diversity among the attendees. If and when we do something like this again (I trust we will), fixing that will be at the top of my to-do list.

As to outcomes, that’s TBD. We had people in the room whose organizations can write big checks, or do things with their products that could make a difference in a hurry, or both. (One of the philanthropies that sent a representative — Josh Stearns, a friend and great ally in all this — was the Democracy Fund. Craig Newmark, another friend who has started putting serious money into supporting quality information, was also there.)

None of this would have happened without the support of Facebook’s Áine Kerr and her colleagues. Their professionalism, hard work, and commitment to the ideas made this collaboration a pleasure. As I said in a pre-gathering post, I continue to have strong differences with the company on some issues. But on this — the need to help users of media be vastly more savvy about what they’re consuming and creating, and to understand the importance of doing things ethically — we are allies.

“Grateful” is too small a word to describe my thanks to the invited participants. They were the working group. They worked effectively and collaboratively. They taught me all kinds of things I didn’t know, which for me is the best kind of meeting. And they made me even more eager to move forward.

My overwhelming takeaway from the meeting: Our society (and others) could be the verge of getting much more serious about media/news literacy as an essential element of creating a sustainable and honorable information ecosystem. That’s good news indeed.

I don’t know anyone who assumes that our society’s bogus-information problem will be easily or quickly solved. But I do think everyone who came to the Cronkite School for this meeting agreed that we’re in something of an emergency situation — and that the time to move on it is right now.

(Cross-posted at Medium.)

A few days after the 2016 national election, viewing what I believe was (and remains) an emergency situation, I urged the major technology companies to make media and news literacy part of their missions. We’d just emerged from the most rancid campaign in my memory, marked in part by an avalanche of misinformation.

Social media platforms, especially Facebook, were getting a lot of heat—some of it deserved—for their role in making it easy for completely fabricated “news” reports to spread like a fast-moving pandemic. There were calls for the tech companies to remove the malicious hoaxes—what people called “fake news”—from their sites. (One appropriate response was to make it more difficult for hoaxers to profit from their deceit.)

I don’t want Facebook, or Google, or Twitter or any of these huge companies being arbiters of truth, as I wrote in November. The dangers in that struck me as obvious, given their enormous sway over public conversation and information search.

But they could help the public in big ways, I thought, if they’d help us—the audience for and users of information—to upgrade ourselves. Not long after, Facebook’s Áine Kerr, manager of journalism partnerships, asked my colleagues and me for some ideas what the company could do, and had some suggestions of her own. One result of those conversations, I’m glad to report, is a “News Literacy Working Group” this weekend at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication.

We’ve assembled a superb, cross-disciplinary group of people from around the U.S. and several other countries. They understand the emergency, and they’re coming to Phoenix to go deep on this question: How can we make media/news literacy, which now seems so vital, a core part of everyday life?

What we’re doing isn’t a “summit,” though the people joining us are some of the best we know in a number of fields—media literacy and its critically important subset, news literacy; journalism, technology, academia, NGOs, philanthropies, and more. Rather, it’s a working group of folks who all understand that this problem  demands not just a redoubling the valuable work already being done, but also a batch of fresh, ambitious ideas on how to make news literacy scale.

This chart doesn’t start at zero; media and news literacy advocates have been working to help people for years. But in a world awash in misinformation and outright deception, we need to grow this field dramatically.

When people in technology talk about “scale” they mean using modern tools and techniques to extend the reach of a product or service with exponential growth. You’ve seen charts that look like a hockey stick, where the initial growth is modest but turns up in a dramatic way, almost becoming a vertical line over time. That’s what scale means, and one of my goals is to make media/news literacy do that—via schools, libraries and other community institutions; via media; and tech platforms themselves.

In recent weeks, the Cronkite School has been working closely with Facebook to put this meeting together. A key colleague in this has been Eric Newton, now head of innovation at the school, who helped kick-start many of the nation’s pioneering news literacy initiatives when he was head of the journalism program at the John S. and James L. Knight Foundation, which has pumped countless millions of dollars into improving public knowledge.

Facebook’s sponsorship of our meeting falls under its recently announced “Facebook Journalism Project,” a three-pronged initiative that includes “Training & Tools for Everyone,” specifically including a wish to promote news literacy. Áine Kerr and her Facebook colleagues have much of the heavy lifting to make this working group happen. Their professionalism has been evident at every step, and it’s been gratifying to work with them.

To answer a question that several people who know about the ASU-Facebook collaboration have already asked me: My longstanding and deep misgivings about Facebook’s overwhelming dominance in the media world have not changed at all. I don’t plan to stop talking about that, nor offering advice to journalists on how to navigate toward a future where they, not the people running highly centralized technology platforms, control their own destinies.

But I gladly work with people with whom I disagree on some matters when we have common interests in other ways. I’m convinced that Facebook is serious about promoting media and news literacy—helping all of us upgrade ourselves to be active users of media and not just passive consumers.

We—all people who understand the need to make civics and critical thinking universal—have a lot of work ahead. I hope that this weekend will be one step in a long and vital journey.

We’ve lost one of our best, a terrific journalist, teacher, and — most of all — human being.

I first knew Steve when we worked together in Kansas City in the mid to late 1980s. I was the newsroom nerd. Steve was anything but a nerd back then, but he was a great colleague and friend. He was my editor for a time, patient and encouraging and skillful at his craft.

Later, when the information ecosystem changed, so did he. Steve re-made himself as a journalist for the Digital Age. He saw amazing new potential for the craft if we used these new tools in smart ways, and was tireless in promoting the possibilities.

What never changed, and what will always be more important, was his essential kindness and integrity. He was a consummate family man, and a dear friend to so many. That’s truly what matters most in the end. Rest in peace, Steve.

Sorry, but I don’t want Facebook to be the arbiter of what’s true. Nor do I want Google — or Twitter or any other hyper-centralized technology platform — to be the arbiter of what’s true.

But I’m glad to see platform companies at least acknowledging their role in helping spread a colossal amount of misinformation and lying propaganda. Facebook and Google have intervened in small ways, including a vow not let fake news sites make money using their advertising systems.

While I strongly believe Facebok needs to hire some human editors—the algorithm-only approach has visibly failed—I’m very leery of pushing them a lot further down a path we may all regret. But there are specific, positive steps they can take that don’t put them in the dangerous — for us as well as them — position of being the editors of the Internet, which too many people seem to be demanding right now.

What are those positive steps? In a nutshell, help their users upgrade themselves.

They can help their users develop skills that are absolutely essential: namely how to be critical thinkers in an age of nearly infinite information sources — how to evaluate and act on information when so much of what we see is wrong, deceitful, or even dangerous. Critical thinking means, in this context, media literacy.

What is media literacy? From my perspective, it’s the idea that people should not be passive consumers of media, but active users who understand and rely on key principles and tactics.

Among them: When we are reading (in the broadest sense of the work, to include listening, watching, etc.) we have to be relentlessly skeptical of everything. But not equally skeptical of everything; we have to use judgment. We have to ask our own questions, and range widely in our reading — especially to places where are biases will be challenged. We have to understand how media work, and how others use media to persuade and manipulate us. And we have to learn to adopt what I call a “slow news” approach to everything — to wait before we believe any so-called “breaking news” that crosses our screens.

But even active consumption is not enough in a world of democratized media. We aren’t literate unless we’re also creators. And when we’re doing that — whether it’s by sharing a post on Facebook, writing in a blog, or starting a website or podcast or video series — we have to bring the consumer principles to the table and add some more. They add up to being honorable.

The flood of fake online news — augmenting the long-established river of fake news from outlets like Fox — has some of its roots in people sharing not what they know to be false, but what they believe to be true. Or, more often and perniciously, what they want to be true. If everyone did as CNN’s Brian Stelter advises, “triple-check before you share,” that would be a big help.

Why don’t Facebook and Google and Twitter and LinkedIn, among others, offer this advice themselves, and prominently? This is an opportunity the platform companies should seize. They could do more than almost anyone else to help us escape the new-media traps we’ve laid for ourselves.

The people working hardest on media literacy (and “news literacy” among other variants on the topic) are academics, activists, and ex-journalists. They’ve amply demonstrated that it makes a difference. For example, one study showed, logically enough, that exposure to media-literacy training increased students’ “ability to comprehend, evaluate, and analyze media messages in print, video, and audio formats.” Another associated it with increased “civic participation.” I could cite a long list of other studies that show media literacy’s genuine value.

I have a horse in this race; I’ve written a book about it, and have been teaching it at Arizona State University’s Walter Cronkite School of Journalism & Mass Communication. In the summer of 2015 I led a “massive open online course” (MOOC) called “Overcoming Information Overload.” A colleague in that project, Kristy Roschke, has analyzed the MOOC data and says it conforms with published research. (Note: my book is published under a Creative Commons license, and so are the MOOC course materials, which means they’re available for download, re-use, and remixing.)

For all its obvious value, media literacy hasn’t penetrated nearly as deeply as it should, and isn’t being taught enough where it matters most: in our K-12 schools. In most districts it’s an afterthought, at best. And let’s be clear: In many parts of the United States, teaching real critical thinking would be considered by reality-denying ideologues to be dangerously radical act.

Another vital cultural institution could, and should, have taken this on decades ago. I’m talking about the journalism trade.

Brian Stelter’s recent CNN commentaries have been a heartening demonstration of what media organizations could be doing. But it’s tragic and damaging — to journalists themselves as well as society — that they haven’t made this a core mission. Since they haven’t, what’s the next useful point of leverage?

The tech platforms are leverage to the nth power. That worries me. It is deeply unhealthy that a few giant companies — Facebook in particular — have become the epicenter of national and even global conversation. Their dominance is part of a re-centralization of communications that is already having dangerous consequences for freedom of speech, freedom of assembly, and much more. I’d much rather see a combination of broad media literacy and a re-decentralized Internet.

But their dominance exists, today. So I’m asking them to become the champions for a culture that values truth over lies; can tell the difference; and can act to help assure that truth has a fighting chance against the manipulators who are so efficiently poisoning our public discourse.

What specifically can they do? Among other things:

They can put media literacy front and center on their services. They can draw on the best work in the field — and ask for advice from super-experts like Renee Hobbs and Howard Rheingold (compared with them, I’m barely a dilettante in the field). The goal should be to help the rest of us understand why this matters so much and, more importantly, what we can do about it, individually and as members of communities.

They can give third parties ways to help users manage the information flow, not just to avoid bogus information but, crucially also ensure that they see competing ideas challenging their own biases.

They can offer better tools to users who a) don’t want to see fake news and other lies; b) want to help online communities police themselves; c) be better organized in their own consumption of media.

Those are just a few of the many useful ways the platforms could bring media literacy to a vastly broader public.

Will this solve the problem that’s been getting worse for a long time? Of course not. But it will help. That’s a lot better than giving up and sinking further into a swamp that at some point becomes impossible to escape.

This is an emergency. Truth and context need powerful allies, and need them right now.