Fifteen years ago this week, I had 15 minutes of fame in Japan when my book We the Media was published in translation and the nation’s largest news magazine, Aera, put me on the cover. It was weird, but also gratifying in lots of ways.

Kaz Taira translated the book (and did the same with a follow-on book, “Mediactive” a few years later), and Katsura Hattori wrote an afterword. It was an honor to work with them, and we’ve become friends since. I look forward to the day when we can meet again in Tokyo for dinner, as we’ve done on several occasions in recent years.


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